During his high school years, Cameron continued to hone his entrepreneurial skills by managing a successful car detailing business. As he pursued his degree in Business Administration from the University of Oregon, he founded an event company, showcasing his ability to take initiative and bring his ideas to life. Throughout his journey, Cameron embraced the challenges of entrepreneurship, finding fulfillment in solving problems that had never been encountered before.

After graduating from college, Cameron made the bold decision to create jobs rather than seek traditional employment. His first official venture into entrepreneurship was as a co-founder of TextNoMore, an app designed to reward drivers who refrained from texting while driving, promoting safer road habits. He later co-founded TryEco LLC, a company focused on producing a patented, starch-based, and biodegradable super absorbent polymer for agricultural use. These early experiences underscored Cameron’s commitment to building companies and products that would genuinely enhance people’s lives and achieve more.

Cameron’s unwavering mission to make a positive impact eventually led him to the cannabis industry. In 2015, he achieved a breakthrough by pioneering the first vape cartridge that was free of silica fiberglass. This innovative product became the foundation for Select, a cannabis brand that would go on to become the best-selling brand on the West Coast. The success of Select Oil was not limited to regional markets; it quickly gained nationwide recognition and acclaim.

High Times Magazine, Inc. Magazine, and Marijuana Venture Magazine were among the reputable publications that recognized Cameron Forni’s contributions to the cannabis industry. His dedication to excellence and forward-thinking strategies made him a true power player in the field.

Select’s exponential growth and record-breaking achievements in the cannabis market caught the attention of industry giant Curaleaf. In 2019, Curaleaf acquired Cameron’s companies, Select and Cura Cannabis Solutions, in a billion-dollar acquisition. This move solidified Curaleaf as the largest legal cannabis company by revenue, highlighting Cameron’s exceptional business acumen and the tremendous value of his creations.

As the President of Select at Curaleaf, Cameron Forni continues to drive industry standards, developing more efficient and effective cannabis products, and championing environmentally conscious supply chains free of pesticides. His tenacity and ability to adapt have been instrumental in maintaining his position at the forefront of the ever-evolving cannabis market.

One of the secrets to Cameron’s entrepreneurial success lies in his agility and delegation. He understands the importance of finding individuals whose strengths complement his own weaknesses, forming a formidable team that fosters growth and innovation. Cameron also remains steadfast in his belief that plans are subject to change, and being receptive to adaptability is crucial in a constantly evolving industry.

Cameron Forni’s journey from a young entrepreneur selling flowers on the roadside to a prominent figure in the cannabis industry is a testament to his unwavering determination, innovative mindset, and commitment to making a positive impact. As he continues to shape the future of the cannabis industry, Cameron’s legacy will undoubtedly inspire aspiring entrepreneurs and leave an enduring mark on the world of business.